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Wanghong as Social Media Entertainment in China
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Wanghong as Social Media Entertainment in China

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

Upplaga
2021 ed.
ISBN
9783030653750
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2021-02-26
Sidor
197