
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
- Undertitel
- Customer Behavior
- Redaktör
- Jeffrey R. Parker
- ISBN
- 9783031880667
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2026-06-20
- Sidor
- 580
