
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
- Undertitel
- Measurements, Models, and Metrics
- Redaktör
- Joel Huber
- ISBN
- 9783031880476
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2026-03-31
- Sidor
- 380
