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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

inbunden, 2026
Engelska
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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.

Undertitel
Measurements, Models, and Metrics
Redaktör
Joel Huber
ISBN
9783031880476
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2026-03-31
Sidor
380