The "must Have" Business Book: All the DOS and Don'ts to Enable Your Business to Succeed and Prosper

With over 40 years of practical business experience in business development, product launches and a wide spectrum of Sales & Marketing expertise in all market sectors, David Fenton demystifies any marketing jargon and puts everything into an easy to read recipe, full of ingredients that any business owner can put into practice immediately.David's experience extends into troubleshooting companies to convert losses into profit as well as being an inspiring and enthusiastic speaker at numerous venues around the UK. There are 25 chapters that cover virtually any eventuality for any type of business large or small. This is not a one-off novel, although real life experiences are brought to the reader's attention to fully explain some of the important business elements. The "Must Have" book is a great reference