The Fundamentals of Public Relations: What it is and How to Do it Well

The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics.

After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of publ