Wim Hof, an athlete from Holland, also known as the "e;Iceman"e;, holds several Guinness records and is famous for developing the method that bears his name: a combination of exposure to extreme cold with breathing and meditation techniques. Hof himself claims to have "e;invented nothing"e;. However, the system he offers is patented and has led him to have millions of followers and hundreds of certified disciples who teach the method around the world. Is it a combination of techniques that could indeed improve our quality of life?