Chinese Writing on Marketing and Public Relations

The author of this book not only has theoretical basis of teaching marketing, crisis public relations, advertising, and communication in universities, but also has experience in marketing and public relations in working in multinational private banks and real estate companies.This book introduces commonly used application texts on marketing and public relations, including:Marketing slogans, print media advertisements, direct sales advertisements, product introduction books, interview invitations, press conference folders, press releases, speeches, public relations publications, and crisis public relations manuscripts.These contents are in line with the industry, and the examples, formats, and idioms used are close to industry norms.