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Brand Aesthetics
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Brand Aesthetics

Författare:
Engelska
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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Författare
G. Mazzalovo
Upplaga
1st ed. 2012
ISBN
9781349340552
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2012-07-24
Sidor
230