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Brand Aesthetics
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Brand Aesthetics

Författare:
inbunden, 2012
Engelska
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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Författare
G. Mazzalovo
ISBN
9780230336735
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2012-07-24
Sidor
230