Your Brand Needs a Storyteller (The Secret to Success for Global Tier 1 Brands)

How can leaders and companies build overall brands and services and attract target customers? The answer is: move with affection -- resonate with storytelling, ignite the passion of internal employees and external customers, and promote them to have a good impression of the brand. This is the new trend in the digital age and the new media era. In this book, well-known Hollywood screenwriter Richard Clevonen teaches how to write great stories that belong to the brand. If you are looking for ways to establish deep connections with your customers and teams, the methods and techniques in this book are undoubtedly your best choice.