Unknown to Unforgettable: How to Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player

In Unknown to Unforgettable: How to Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player, Ashley Crouch delivers insights and practical, actionable strategies for making the most of media's ability to help your business or venture thrive. By describing first her own successes and failures at a startup magazine, then taking us through her tried-and-true strategies with Appleseed Communications, her PR agency, Crouch shows how to leverage public relations in affordable and practical ways. Each chapter contains action steps, helping you put her tips into practice immediately. She covers the reasons why media is key to your business's success and debunks common myths and excuses you may make for not putting in the time and effort. With specific principles designed to get you publicity hits and help your company go viral, Power Player is a valuable resource for anyone looking to embrace maximum PR in this new age of media.