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Research Methodology in Marketing
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Research Methodology in Marketing

inbunden, 2019
Engelska
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This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research.
Undertitel
Theory Development, Empirical Approaches and Philosophy of Science Considerations
Upplaga
2019 ed.
ISBN
9783030107932
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2019-03-15
Förlag
Springer
Sidor
238