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Innovation in Luxury Fashion Family Business
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
- Undertitel
- Processes and Products Innovation as a Means of Growth
- Författare
- E. Giacosa
- ISBN
- 9781137498649
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2014-12-10
- Förlag
- Palgrave Pivot
- Sidor
- 195
