Gå direkt till innehållet
Football Brands
Spara

Football Brands

Författare:
inbunden, 2010
Engelska
Lägsta pris på PriceRunner
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Författare
S. Bridgewater
ISBN
9780230232532
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2010-04-29
Sidor
194