
Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
- Undertitel
- A State of the Art Analysis and Future Directions
- Författare
- Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
- Upplaga
- 1st ed. 2017
- ISBN
- 9783319524580
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2017-02-22
- Sidor
- 138
