Calculated Risk

Readers love the consistent, fresh stories from debut and veteran pens that Bella Books produces. So do judges and critics: 170 titles have been shortlisted or won more than 230 awards from popular choice and literary juried systems. Debut authors have won awards six out of the last seven years.

Online marketing plan: direct to customer newsletters and new release announcements (e-mail lists of 11,000+ vetted, opted-in readers) from Publisher, Author, and Distributor; New release e-mail announcements direct to bookstores from Publisher; website excerpts on Publisher, Author and Production Company websites.

Online blog with frequent updates, news releases, reprinted reviews and soft sell interest pieces connects to Facebook and other social networking. Bella has attracted more than twice as many followers via Facebook than any other lesbian-niche publisher. Author tours, industry conventions and publisher-sponsored events in key demographic areas.