Beyond the Startup

In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that allowed Ralf Specht to transform companies into global powerhouses.The greatest challenge of any startup and growth company is the transition from an early stage startup to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture, from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of startups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage startup laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.