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Agricultural Marketing and Consumer Behavior in a Changing World
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Agricultural Marketing and Consumer Behavior in a Changing World

Engelska
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The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
Upplaga
Softcover Reprint of the Original 1st 1997 ed.
ISBN
9781461378792
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2012-09-30
Sidor
315