Summary: Blockbusters Gary Lynn and Richard Reilly

This work offers a summary of the book "e;BLOCKBUSTERS: The Five Keys to Developing Great New Products"e; by Gary Lynn and Richard Reilly.Gary Lynn and Richard Reilly are both professors at the Stevens Institute of Technology. Lynn specializes in product design and new product launches. Reilly is a recognized authority on individual and team assessments. In Blockbusters, they argue that "e;great companies succeed and endure because they continually produce great products. ( To produce real value, companies must develop and launch great, blockbuster products"e;.A 10year research program found five best practices for developing great new products. "e;We believe that if your team excels at these five practices, its probability of failure is virtually zero. That's our promise, and it's a promise that we have demonstrated statistically. ( It is about creating a blockbuster new product that knocks your competitor out of the box, sets a new standard for your industry, and possibly creates a new product category. The five essential practices can help you launch one - not a family of them, just one - blockbuster product per division."e;If you wish to learn how to develop blockbuster products, Blockbusters is the book you need.