Invisible Sale, The

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates-painlessly! In The Invisible Sale, Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin's simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! * Discover the "e;invisible funnel,"e; where self-educated buyers are making decisions before you know they exist * Leverage Funnel Optimized website design to identify your prospects' key challenges before you ever speak to them * Integrate social media, content, and email to optimize the entire prospecting process * Make every sales call count with behaviorally targeted email prospecting * Leverage Twitter, Facebook, and LinkedIn to efficiently "e;prospect at scale"e; * Use the science of propinquity to choose "e;outposts,"e; strategize social networking, and drive offline campaigns * Save money by rightsizing production quality to each marketing requirement * Rapidly create keyword-rich text content, and use it widely to promote self-qualification * Create webinars and tutorials more easily and painlessly than you ever thought possible * Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content * Learn how to apply Aikido Selling Techniques to close self-educated buyers