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Vertical Cooperative Advertising in Supply Chain Management
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Vertical Cooperative Advertising in Supply Chain Management

Forfatter:
innbundet, 2014
Engelsk

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Undertittel
A Game-Theoretic Analysis
Forfatter
Gerhard Aust
ISBN
9783319116259
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
18.12.2014
Antall sider
149