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The Marketing Firm, Volume I
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The Marketing Firm, Volume I

innbundet, 2025
Engelsk
This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies.
Undertittel
Recent Theoretical and Empirical Developments
ISBN
9783031915949
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
2.11.2025
Antall sider
347