
Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance.
- Forfatter
- R. Srinivasan, C.P. Lohith
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9789811099151
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 25.7.2018
- Antall sider
- 131
