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Marketing Transformation: Marketing Practice in an Ever Changing World
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Marketing Transformation: Marketing Practice in an Ever Changing World

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
Undertittel
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Opplag
Softcover reprint of the original 1st ed. 2018
ISBN
9783319886527
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
23.6.2018
Antall sider
322