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Marketing Transformation: Marketing Practice in an Ever Changing World
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Marketing Transformation: Marketing Practice in an Ever Changing World

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
Undertittel
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Opplag
1st ed. 2018
ISBN
9783319687490
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
18.11.2017
Antall sider
322