
Market Driven Political Advertising
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
- Undertittel
- Social, Digital and Mobile Marketing
- Forfatter
- Andrew Hughes
- Opplag
- 2018 ed.
- ISBN
- 9783319777290
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 28.6.2018
- Forlag
- Birkhauser Verlag AG
- Antall sider
- 137
