
Electronic Commerce
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
- Undertittel
- A Managerial and Social Networks Perspective
- Forfatter
- Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
- Opplag
- Softcover reprint of the original 8th ed. 2015
- ISBN
- 9783319362700
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 7.10.2016
- Antall sider
- 791
