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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
Undertittel
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Forfatter
Katja Wagner
Opplag
1st ed. 2021
ISBN
9783658351496
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2021
Antall sider
243