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Customer Behaviour in eCommerce
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Customer Behaviour in eCommerce

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Undertittel
Case Studies from the Online Grocery Market
Opplag
1st ed. 2023
ISBN
9783031235733
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
12.2.2023
Antall sider
108