
Creating Corporate Reputations
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.
- Undertittel
- Identity, Image, and Performance
- Forfatter
- Grahame Dowling
- ISBN
- 9780199252206
- Språk
- Engelsk
- Vekt
- 475 gram
- Utgivelsesdato
- 13.6.2002
- Forlag
- Oxford University Press
- Antall sider
- 320
