Spar
Consumer Responses to Corporate Responsibility and Branding
Forfatter:
heftet, 2025
Engelsk
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
- Undertittel
- The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
- Forfatter
- Lukas Zimmer
- ISBN
- 9783658479152
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 13.4.2025
- Antall sider
- 197
