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Brand, Label, and Product Intelligence
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Brand, Label, and Product Intelligence

The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Undertittel
Second International Conference, COBLI 2021
Opplag
2022 ed.
ISBN
9783030958084
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
29.3.2022
Antall sider
258