Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products

Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks readers through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs.