A Dozen Lessons for Entrepreneurs

From profiles and interviews with the world's leading venture capitalists and high-profile coaches of business founders, A Dozen Lessons distills a set of bedrock methods for approaching business questions and creating value. The veteran business writer Tren Griffin takes the reader through the investment philosophies of VC luminaries such as Bill Gurley of Benchmark Capital, Marc Andreesen and Ben Horowitz of Andreesen Horowitz, and Jenny Lee of GGV Capital to draw out a set of guiding principles that successful businesses follow. With insight and verve, Griffin argues that venture capital is, at a fundamental level, a service business that depends hugely on "human factors." Griffin suggests that, among a number of common features, these investors succeeded because of their sense of hustle, keen judgment, hard work, and good luck. But most of all, they share a deep love of building businesses that goes beyond financial considerations. Griffin reminds us that success is a multidimensional phenomenon requiring talented people, customer traction, productive partnerships, and brand value. These features amplify one another, with incremental success attracting more attention, talent, and investment.