Zero or Hero? A Study on GoPro and its Place in the Market

Essay from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: A, Harvard University, language: English, abstract: GoPro unfortunately has struggled to meet the changing needs of the market and has not, recently been able to sustain the perceived value recently promised with their new product line. It seems that GoPro projected higher success that they actually were able to achieve. This trend is evidenced by the decline in the Company stocks, the slow turn of inventory and increased inventory days on hand on their balance sheet. The large level of inventory became unmanageable as the product line was diversified and products were not sold at a sufficient rate. Additionally the company operating expenses drastically increased resulting in less profit than anticipated. GoPro has made an effort to address these issues for the future but fell short of recent projections.