Gå direkte til innholdet
Women in PR History
Women in PR History
Spar

Women in PR History

Engelsk
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women's contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency.This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.
ISBN
9781000335972
Språk
Engelsk
Utgivelsesdato
29.12.2020
Tilgjengelige elektroniske format
  • Epub - Adobe DRM
Les e-boka her
  • E-bokleser i mobil/nettbrett
  • Lesebrett
  • Datamaskin