Wired Marketing

Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools.

* Numerous examples and case applications are included which illustrate issues discussed by the authors * Explains how the Internet is creating a new form of value between customers and suppliers Supplementary materials for lecturers adopting Wired Marketing can be found on the following web site http://www.wiley.co.uk/hardaker/