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Wine Positioning
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Wine Positioning

In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Undertittel
A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Forfatter
Pierre Mora
Opplag
Softcover reprint of the original 1st ed. 2016
ISBN
9783319796345
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
28.3.2019
Antall sider
219