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Wine Positioning
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Wine Positioning

Forfatter:
innbundet, 2015
Engelsk
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Undertittel
A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Forfatter
Pierre Mora
Opplag
1st ed. 2016
ISBN
9783319244792
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
4.12.2015
Antall sider
219