Wine and Psychology

Wine and Psychology presents the first comprehensive review of the most current psychological research relating to our understanding of wine and the human mind. * Outlines the impact of psychological theory and research on our understanding of wine in a style that is both accessible and highly entertaining * Features an original model of wine enjoyment * Complex points are illustrated with everyday examples to ensure that the book appeals to wine enthusiasts and the interested lay person, as well as psychologists * Leads to an increased enjoyment of wine and empowerment through knowledge concerning the psychological theory and research relating to wine * The author's wide-ranging knowledge of the psychology of wine has established him as a leading authority in this field