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Why We Fail
Why We Fail
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Why We Fail

Forfatter:
Engelsk
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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Undertittel
Learning from Experience Design Failures
ISBN
9781933820590
Språk
Engelsk
Utgivelsesdato
15.7.2013
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