Who Is the Real Hog?

Bob Michel has been in the motorcycle industryfor 29 years. Fourteen years with Harley-Davidson. He spent nine years as partner and vice presidentof Milwaukee Harley-Davidson . Bob became soleowner of that dealership in July of 2003. As owner,he oversaw all the day-to-day operations, as he hadsince becoming involved with the dealership in1996. Under his direction, dealership sales nearlytripled. He helped Harley-Davidson with almostall of their programs for their retail dealer network. His last position at Harley-Davidson was managerof dealer facilities planning. Prior to that Bob wasmanager of worldwide retail services. Earlier on, heheld a variety of sales positions including, districtsales manager for Maryland, Virginia, Washington,DC and part of North Carolina. He was part of the sales team that helped leadto the resurgence of Harley-Davidson. Bob has been treasurer of both localand state motorcycle associations. He is also co-author of the Executive SalesAcademy Manual. He is a true motorcycle enthusiast who started riding whenhe was 12 years old and has owned over 20 motorcycles. This story is about hisexperience as an enthusiast, an employee of Harley-Davidson and owner of afranchised dealership for Harley-Davidson.