Who Can Sell Ice to an Eskimo?

Watch two powerful personalities and time-honored cultures collide in the world's greatest sales contest. Take a whole new look at global warming and the incredulous results of an awe-inspiring and touching battle of wills. Neither Fernando nor Amaruk are willing to relinquish their position in their struggle to win a psychological chess match worth millions. Can there be a winner when the stakes are so high? Can there be a winner when global warming threatens our very existence on planet earth?