What'S in It for Me?

In business, there is one burning question that every organization must answer for people before they will purchase or use any service. That question is, whats in it for me (WIIFM)? The answer to that question is the companys value propositionthe very reason anyone should ever do business with them. This book will take the reader on a journey through the decision-making process beginning with a nanosecond of a spark through purchase and everything in between. It will show organizations and professionals exactly how to demonstrate value, why it is so important, and how to lead more effectively using the WIIFM principle.