
Wanghong as Social Media Entertainment in China
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.
- Forfatter
- David Craig, Jian Lin, Stuart Cunningham
- Opplag
- 2021 ed.
- ISBN
- 9783030653781
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 26.2.2022
- Antall sider
- 197
