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Wanghong as Social Media Entertainment in China
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Wanghong as Social Media Entertainment in China

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

Opplag
2021 ed.
ISBN
9783030653781
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
26.2.2022
Antall sider
197