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Vertical Cooperative Advertising in Supply Chain Management
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Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Undertittel
A Game-Theoretic Analysis
Forfatter
Gerhard Aust
Opplag
Softcover reprint of the original 1st ed. 2015
ISBN
9783319384429
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
22.9.2016
Antall sider
149