
Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.
- Undertittel
- A Game-Theoretic Analysis
- Forfatter
- Gerhard Aust
- ISBN
- 9783319116259
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 18.12.2014
- Antall sider
- 149
