Bachelor Thesis from the year 2018 in the subject Agrarian Studies, grade: 1, University for Development studies (faculty of agribusiness and communication sciences), course: SOCIAL CHANGE COMMUNICATION, language: English, abstract: Dive into the heart of Ghana's agricultural future and uncover the aspirations of the next generation of farmers. This compelling study, conducted at the University for Development Studies (UDS) Nyankpala campus, meticulously examines the willingness of agricultural students to embrace mainstream agriculture after graduation. What truly motivates these young minds to till the soil, and what obstacles stand in their way? Explore the intricate web of student perceptions, career choices, and the allure of farming as a viable profession. Unearth the incentives and rewards that hold the greatest promise for inspiring a new wave of agricultural entrepreneurs, while simultaneously confronting the challenges and barriers that deter them from pursuing their passion. Delve into a comprehensive literature review that synthesizes existing research on career aspirations in agriculture, both within Ghana and internationally, providing a robust theoretical framework for understanding the complexities at play. Through rigorous research methodology and insightful data analysis, this study unveils crucial findings about student motivation, promising incentives, and the ever-present barriers that shape their decisions. Discover the vital role of agricultural education in shaping positive student perceptions, and gain a deeper understanding of the factors influencing their commitment to farming. This revealing exploration sheds light on the key themes of motivation, employment, and the influence of gender on agricultural career aspirations, offering invaluable insights for policymakers, educators, and anyone invested in the sustainable development of Ghana's agricultural sector. Gain a fresh perspective on the future of farming and the critical need to empower young graduates to become the driving force behind agricultural innovation and growth. This research, rich in detail and analytical rigor, promises to be an indispensable resource for shaping effective strategies to cultivate a thriving agricultural landscape in Ghana, addressing critical questions surrounding career choices and incentives within the agricultural sector. Through detailed analysis and comprehensive discussion, this study paves the way for a more sustainable and prosperous agricultural future, emphasizing the importance of addressing barriers and fostering motivation among aspiring farmers.