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Value Chain Marketing
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Value Chain Marketing

innbundet, 2015
Engelsk
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
Undertittel
A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Opplag
2015 ed.
ISBN
9783319113753
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
14.1.2015
Antall sider
259