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User Experience Is Brand Experience
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User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

Undertittel
The Psychology Behind Successful Digital Products and Services
Opplag
2020 ed.
ISBN
9783030298678
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
21.11.2019
Forlag
Springer
Antall sider
171